Brand Philosophy

Vision

To remain the leader in local modest fashion scene.

 

Mission

Empower fashion conscious Muslim women through an innovative selection of quality apparels.

Employ and groom local talents to their fullest potential to contribute to our brand experience.

 

Community Mission

To transform and invest in the lives of Muslim women through charity projects and job opportunities.

Every piece of our apparel is a part of a cycle of empowerment.

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